
ABOUT


A small business with a big dream
Luly was born from the reconnection of a woman who, after becoming a mother, felt lost. Motherhood had transformed the way she saw the world, other women, and herself. She realized that the feelings of frustration, overwhelm, and guilt she carried were also present in the hearts of many other mothers — and in that moment, she understood she was not alone.
In her search for a new path, she began to see a horizon ahead. She silenced the voices that weighed on her mind and started to appreciate the ordinary moments of life. She discovered beauty in connecting with other mothers and found joy in the life that revealed itself in the slow rhythm of her daughter’s small steps. And through this process, she found herself again.
From this journey, a dream blossomed: to eternalize the poetry of life. From drawings born of her experiences and emotions, Luly emerged — an affective stationery brand created to help women capture and preserve every small memory of life on paper.
Pleasure to meet you — this woman is me. And I invite you to walk with me along life’s paths, sometimes challenging but always unique, with lightness, affection, and meaning.
I hope Luly inspires you as much as it inspires me.